The third World Statistics Day will be celebrated around the globe on 20 October 2020 with the theme “Connecting the world with data we can trust”. This theme reflects on the importance of trust, authoritative data, innovation, and the public good in national statistical systems. Investing in data and statistics is the only way in which we will be able to make the decisions needed to respond to rapidly changing market dynamics of horticultural commodities global markets. Further, having reliable and accurate data on the horticultural industry can aid us to gauge our selves from a global perspective. By linking our domestic data with geospatial information, we will be able to track the market dynamics which are rapidly changing around the globe. One of the main challenges facing the horticultural industry is the lack of reliable data and information to guide decision making within the government, Development Partners, and private sector circles. In this regard, TAHA is planning to establish a Research and Information Centre that will act as a central information unit and resource center for all stakeholders in the horticultural industry. As Tanzania is implementing the industrialization policy, trusted data is very crucial to inform actors in the horticultural value-chains, in making accurate decisions. Accurate data will lead farmer firms to guide their farmers on the quantity, quality, and variety of products needed by the market. Value addition practitioners need data for their markets that can be trusted. Market data such as required volumes, varieties, market, and distribution channels will lead the value-addition practitioners to make profitable decisions for their businesses. Availability of trusted data will further benefit the producers to invest with assurance of high and steady growth and returns, the same applies to value-addition practitioners and other key actors across horticultural value-chains. Statistics and trusted data; are the first steps towards solving the puzzle of agricultural challenges, statistics lead us into strategizing before we even start to put the first piece of the puzzle to get a full picture. Statistics are not just numbers; statistics are the voices of how the horticulture sector has managed to grow in a trajectory over the last ten years in Tanzania. Statistics are the voices of increased employment, increased foreign earnings due to increased exports, increased investment in infrastructure, and improved financial and business management services.