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TAHA has bagged three prestigious awards in the just ended Nanenane national premier Agricultural exhibitions 2020 after being feted as the winner in Mwanza and Arusha, as well as the first-runners up in Simiyu. These awards confirm TAHA as the private sector organization of the year 2020 for its consistent efforts to foster the horticulture industry in Tanzania changing lives of farmers as well as other players along the value chain from production to markets. The panel of judges not only honored TAHA for its highest level of professional showcasing of its services, but also recognized the organization for its role in championing a multi-million-dollar horticulture industry with the highest annual growth rate sub-sector in agriculture. “It feels so good after emerging as a winner in private sector’s category at Nanenane national agricultural exhibitions in Mwanza and Arusha as well as first runners-up in Nyakabindi in Simiyu. I’m proud for leading a vibrant team for this stellar performance, We, however, dedicate the awards to our farmers and other players in the sub-sector who readily receive our technologies and advise and more importantly to our development partners who enable us in this important task. We receive these awards with humility and fully aware that the task before us in transforming this industry is enormous” TAHA Group CEO, Dr. Jacqueline Mkindi said. TAHA featured prominently in the Prime Minister’s (Hon. Majaliwa Kassim Majaliwa) speech during the climax of national Nane-Nane agricultural exhibitions at Nyakabindi grounds in Simiyu for its steadfast efforts to compliment the government’s efforts in developing the horticulture industry. “I have followed TAHA’s undertakings for quite sometimes now, and I must say that its work in our country is praiseworthy” Hon. Kassim Majaliwa said. In his speech, the prime minister made a passionate call to Tanzanians to invest more in horticulture, terming the industry as a game changer and pledged to continue working closely with TAHA in a bid to take the horticulture sub-sector to new heights. “I would like to implore farmers to seek loans through the state-run Tanzania Agricultural Development Bank (TADB) which is tailor-made for farmers. There’s a lot of money waiting for you farmers” Hon. Majaliwa explained. TAHA, a key driver of horticulture in Tanzania, is credited with spurring the industry growth to earn the economy $779 million in 2019, up from a mere $64 million in 2004, contributing in feeding the world and creating jobs and wealth with particular focus on youth and women in Tanzania. Since its inception in 2004, TAHA has been an effective voicing platform for producers, traders, exporters and processors of horticultural products, mainly ?owers, fruits, vegetables, horticultural seeds and spices. The holistic intervention along the value chain from technology adoption in production, access to finance, standards development and certifications, market access as well as cultivating an enabling environment makes the organization truly unique in transforming the sub-sector. Going forward, TAHA envisages a $3 billion worth horticulture industry in Tanzania in the next 5 years and has embarked on an ambitious roadmap towards that by bringing together other stakeholders and working closely with the government to remove any bottlenecks within the policy environment.